Verso Insights Academy: BCG's perspective on AI in Consumer Research

For years, consumer research teams have had to choose between speed and depth. Fast insights often meant surface-level answers; deep understanding came with long timelines.

AI is changing that equation.

In this webinar, Marion Graizon, Managing Director & Partner at BCG where she leads Customer Experience topics, shares her perspective on how AI is reshaping consumer research, and what this means in practice for insights, marketing, and innovation teams.

She will explore:

• What are organisations most burning questions on the topic and how they are addressing them
• The most impactful AI applications across the consumer research and CX value chain
• Her perspective on how this is reshaping the whole market

She will share concrete examples from her engagements showing what truly creates value

A pragmatic, executive-level discussion on how AI can help teams move faster without compromising depth, and how leading organizations are making this shift today