About this event
7 Questions You Should Be Using Google Analytics to Answer
Start measuring what really matters in Google Analytics
Google Analytics is the world’s most popular digital analytics tool for a reason. Using it enables you to start focusing on the right things and allocate your marketing resources wisely.
Asking the right questions can help you understand what’s really happening on your site. Start measuring what matters and uncover how to answer specific business questions using Google Analytics.
In this webinar, you'll learn:
- How to use funnel reports to measure conversion rates
- Behaviors you probably aren't measuring (but should be!)
- How to "Read the story" Google Analytics wants to tell you
- Leverage goals and events to answer questions that will move your marketing forward
The webinar will last about 45 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It's a place for discussions about marketing, growth and optimization.
Hosted by
-
Guest speaker
Chris Mercer Measurement Marketer @ MeasurementMarketing.ioCM G
Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert. Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers. First by planning out what’s important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), creating dashboards that are actually useful, and pulling actionable insights from what’s being measured to begin forecasting and optimizing future results. Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience.
