[Strategy session] Conquer Cyber Weekend with a data-driven sending strategy (for APAC entrepreneurs)

About this event: [Strategy session] A thought provoking session where you'll learn industry best practices to inspire your future marketing strategies

Event description: Are you an entrepreneur or a marketer at a small business, looking for some guidance for Cyber Weekend 2022? Are you struggling to shape your sending strategy? This session will get you back on track and show you how to tie the loose threads of last year’s email and SMS data together into a plan you can count on this year. We will cover the foundations of email and SMS marketing, and we will show you how to analyze your business’ past performance to help craft your strategy moving forward.

Attend this training if: You are an entrepreneur or an email marketer at a small business, and your business has at least one year’s worth of historical data. You would like to gain a better understanding of sending strategy basics, in order to improve your strategy for this year’s Cyber Weekend. (Note: If you don’t have Cyber Weekend data from 2021, you can also reference data from any major sales, campaigns, or promotions from the last year).

In this session, we will: learn how to analyze historical data so you can improve your Cyber Weekend sending strategy. Through the lens of previous campaign data, we will take a look at:

• Audience and segmentation
• Crafting a top-performing message
• Utilizing email and SMS
• Sending cadence and frequency
• 
  

Session requirements:

• Access to your brand’s performance data for Cyber Weekend 2021 in Klaviyo
• If you do not have Cyber Weekend 2021 data, you can also reference data from any major sales, campaigns, or promotions from the past year.