About this event
Google has quietly released some of the most significant GA4 updates since the UA migration.
These aren't minor UI tweaks. GA4 can now:
- Forecast and plan budgets across Google, Meta, TikTok, and LinkedIn — inside GA4 itself
- Answer questions about your data in plain English with Analytics Advisor (powered by Gemini)
- Show the full value of every marketing touchpoint — not just the last click
- Fine-tune attribution settings independently for each conversion
These features are evolving how GA4 can be used for both reporting and proactive planning.
In this 45-minute session, we'll walk through each new feature with live demos and show you exactly how to start using them — whether you're a GA4 power user or still finding your feet.
You'll walk away knowing:
- What the latest GA4 updates actually changed (and what it means for you)
- How Cross-Channel Budgeting works — including non-Google platforms
- What Analytics Advisor can (and can't) do right now — and what it tells us about Gemini across the Google stack
- How the new Conversion Attribution Analysis report improves the customer journey view
This session is designed for marketing leaders, digital analytics practitioners, and anyone responsible for marketing measurement. No advanced technical knowledge required.
XPON
XPON is an AI marketing technology company. Our mission is to modernise marketing and customer experience.
We are a leading Google Marketing Platform and Google Cloud partner in Australia & New Zealand.
