Manyone invites you to their event
About this event
Shipping a functional digital product is no longer the challenge. Standing out is.
Most digital products today are the result of doing everything right. User research, A/B testing, design systems, optimization. The outcome is often the same. Products that are highly usable, highly efficient, and almost impossible to tell apart.
In this live webinar, Anton Boman, Global Strategic Design Director at Manyone, shares what he believes happens when teams reach the limits of functional optimization and why this creates a hidden opportunity for those willing to think differently. Through the Iconic Formula, Anton outlines how great products move from working well to meaning something. Function remains essential, but emotion and identity are where products become memorable, recommendable, and chosen even when cheaper alternatives exist.
You will leave with a clear mindset shift and practical ways to introduce emotional and identity-driven thinking into your next sprint, concept, or broader product strategy.
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Odds are you've used something I've designed. With nearly 20 years across digital product design and strategy, I've worked with some of the world's most recognizable brands. Samsung, Blackberry, Disney, Google, Nike, IKEA, Volvo and more — from Seoul to San Francisco. Now works as Global Strategic Design Director and Partner at Manyone in Malmö, with an outlook globally.
Manyone is a strategic design consultancy. We're here to help transform and reimagine businesses by seamlessly blending strategy, creativity, and technology.
