Building a Keyword Strategy That Works With the Google Ad Grant

What if your biggest keyword problem isn’t competition, but confusion?

This webinar breaks down how unclear or misaligned keywords quietly send the wrong signals to Google and stall Google Ad Grant performance. Many nonprofits chase search volume when what actually unlocks visibility is intent. We will show how to choose keywords that reflect real supporter needs and help Google understand who your ads are meant to serve. The focus is clarity, structure, and signals that lead to consistent delivery and meaningful actions. Join us to turn your keyword strategy into something Google can learn from and reward.

📆 Register now to save your spot. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

What we'll discuss:

• How to choose keywords based on supporter intent, not just search size
• How to identify keywords your Ad Grant can realistically compete on
• How to use Google Keyword Planner to evaluate volume, competition, and feasibility
• How to turn mission language into search-ready and long-tail keywords
• How to refine keywords over time using real search data without disrupting performance

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.