How leading ecommerce brands are leveraging relevancy to drive SEO performance

Links are still one of the most powerful ranking factors in SEO, so why hasn’t our understanding of them changed for 10 years?

Google's own search advocate, John Mueller, said just last week: "One good link from a relevant website can be more impactful than millions of low quality links."

We know most brands still only look at the volume and domain authority (DA) of links, but the data (and Google!) now states it’s actually relevancy which is most important.

We’ve conducted fresh research using our proprietary NLU technology, where we analysed the link profiles of some of the most visible ecommerce sites.

We then correlated organic visibility against topical relevance, domain authority and volume of links, enabling us to understand which metric most impacts visibility.

Spoiler alert: topical relevance won by a mile.

What you will learn on the webinar:

• Why relevancy is now the #1 factor you should focus on for organic performance
• Deep dive into the research so you can see first-hand the power of a relevancy-first approach
• How you can structure your SEO strategy around relevancy
• How machine learning technology can help you understand the relevancy of your link profile
• How to secure the highly-relevant, linking product coverage that Google is looking for

How to join the conversation:

We will be using polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.

All registrants will receive a link to watch on-demand after the event.