About this event
Links are still one of the most powerful ranking factors in SEO, so why hasn’t our understanding of them changed for 10 years?
Google's own search advocate, John Mueller, said just last week: "One good link from a relevant website can be more impactful than millions of low quality links."
We know most brands still only look at the volume and domain authority (DA) of links, but the data (and Google!) now states it’s actually relevancy which is most important.
We’ve conducted fresh research using our proprietary NLU technology, where we analysed the link profiles of some of the most visible ecommerce sites.
We then correlated organic visibility against topical relevance, domain authority and volume of links, enabling us to understand which metric most impacts visibility.
Spoiler alert: topical relevance won by a mile.
What you will learn on the webinar:
How to join the conversation:
We will be using polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.
All registrants will receive a link to watch on-demand after the event.
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Beth has 11+ years of experience in Organic Search, directing a team of 30+ digital PR & content professionals, and leading the strategy for a variety of leading brands such as Marks & Spencer and Virgin Money.
10 years digital marketing experience, across technical and strategic SEO.
Campaign Magazine Global Performance Marketing Agency of the Year.
Our clients gain direct access to a highly experienced team, working together to drive previously unthinkable results.