About this event
The State of Craft is a bi-weekly live conversation discussing the state of the legal craft cannabis industry presented by CertiCraft
Many cannabis users will rarely explore beyond their evening joint or bowl. But a growing number of consumers are turning to cannabis extracts for their greater potency, expansive flavour profiles, and lack of plant material.
Compelling for both medical and recreational purposes, cannabis extracts (such as hash, shatter, oil, wax, rosin, and many others) have carved out their place as a much beloved product, especially amongst experienced users. In Canada, we are lucky to have a number of artisans producing these products in a truly exceptional fashion.
On Friday, December 17th, CertiCraft is honoured to host an expert panel of cannabis extractors: Hartley Prosser of Lady Jane Cannabis in New Brunswick, as well as Michael West and the Bubbleman himself, Marcus Richardson, from Embark Health Inc in BC. East coast meets West as we dive deep into what it takes to bring a quality extract to market in the regulated industry.
This panel of cannabis industry trailblazers carved out a place for cannabis extracts in history and are helping to shape its future. What does it take to create high quality extracts at scale? What will it take to survive in the legal craft cannabis industry? Are cannabis extracts a viable path to revenue for cannabis biomass?
All this and more on the State of Craft!
For Episode 18, CertiCraft presents:
Hartley Prosser, Co-Founder & Chief of Compliance of Lady Jane Cannabis
Hartley Prosser is looking to bring the cleanest and most refined solvent-less cannabis extracts to the Canadian market. He has a strong passion for innovative technology with a dedication to developing products and genetics in an industry with ever changing consumer-needs. Right now, alongside his co-founders at Lady Jane, Hartley is working on scaling the Quality Assurance and Regulatory Compliance components of the business. He believes that leaning on technologies like CertiCraft is part of the pathway to effective license management and operational excellence. Lady Jane Cannabis has received their micro-cultivation and micro-processing licenses from Health Canada.
Marcus (Bubbleman) Richardson, Founder of Embark Health Inc
Marcus Richardson has been a cannabis extraction and hemp cultivation entrepreneur since 1993. Renowned for his cannabis macro photography (featured National Geographic), he helped pioneer hemp growing in Manitoba for the first time in 73 years and was one of the first growers for the BC compassion club in Vancouver back in 1998. Marcus also popularized the water extraction method and he continues to educate the public about the use and extraction of cannabinoids for medicinal needs today with his popular Weekly Live Stream on youtube, “ Hash Church”. A man who can truly do it all, Marcus has interests in Jamaica and California as well as founding Canadian Extractor, Embark health Inc. Marcus is Whistler Technologies' Chief Trichome Officer, helping bring solvent-less extraction to a larger scale.
Michael West, Senior Business Advisor of Embark Health Inc
Michael West is a researcher, entrepreneur, author, and adviser to companies in the medical & adult use cannabis and hemp industries. Since becoming a cannabis patient refugee in 2005, he has worked in both legislative advocacy and business development & research initiatives in the US & Canada. Michael has successfully designed, implemented, and managed commercial operations for investor groups and has helped open 6 Recreational companies, 40+ medical cooperatives, 4 hemp processing facilities, and 3 infused process manufacturers. Michael is currently consulting for companies in 3 states and 2 countries, as well as and Serving as Head of Security & Sr business advisor at Embark Health.
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What is The State of Craft?
The State of Craft is a webinar series focused on the legal craft cannabis industry.
The rollout of cannabis legalization in Canada has been full of ups and downs. The craft cannabis industry in particular has been immensely affected by a myriad of challenges and missteps in the years following the Cannabis Act and Cannabis Regulations.
In The State of Craft, Sami Majadla, CEO of CertiCraft, facilitates conversations with leaders in the legal craft cannabis industry to explore what is going well and what is going not-so-well. We'll discuss what can realistically be changed at different levels of government and industry alike to address major issues the craft cannabis sector is facing, and hopefully inspire stimulating ideas of all sorts. Every episode will end with a 15 min live Q&A with our audience.
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What is CertiCraft?
CertiCraft is a compliance software system that helps small-to-medium licensed cannabis producers stay on top of their regulatory requirements. The platform has a focus on ease of use, minimal training time (<15 mins), and incredible time savings. Find out more at certicraft.com.
CertiCraft
They made it hard. We make it easy.CertiCraft is on a mission to help craft cannabis producers transition into and thrive within the new regulated market. Our flagship product is a simple compliance platform.
