Amplify the Arts: Google Ad Grant Workshop for Cultural Nonprofits

What if your museum, theater, or arts program showed up right when someone searches for “things to do in [city]”?

We’re exploring how arts and cultural nonprofits can utilize search intent to grow their audiences, expand reach, and foster repeat engagement. It matters because search is where many people decide what to explore next. You’ll hear easy, actionable steps to make your programs more discoverable. Join us and start inviting new audiences to your work.

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In this webinar, we'll explore:

• Reaching people searching for local arts, events, and cultural activities
• Building keyword strategies around exhibits, programs, performances, and experiences
• Writing ads that highlight what makes your cultural offerings unique
• Designing landing pages that help visitors buy tickets, register, or plan a visit
• Using Ad Grant data to understand audience interests and grow attendance over time

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

Connect on LinkedIn

Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.