Champion Animal Welfare: Google Ad Grant for Rescue & Advocacy Teams

Struggling to grow awareness for your animal welfare mission online?

Learn how to turn Google’s $10,000 Ad Grant into a steady stream of volunteers, donors, and adopters. We’ll unpack real examples of what works for rescue and advocacy teams and how to make every ad dollar count. Join us!

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In this webinar, we'll explore:

• Connecting animals with adopters and advocates through search ads.
• Structuring campaigns around key goals: adoption, donations, and volunteering.
• Targeting high-intent searches and excluding irrelevant ones.
• Tracking performance and optimizing for better results.
• Learning from successful rescue and advocacy examples.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.