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12 years of Customer Analytics & AI in Banking – Straight Talk from the Field

About 45 minutes

About this event

🧐 What could 50 customer analytics projects in the banking and financial services industry teach us?

Peter Neckel, author of the book "Customer Relationship Analytics" and Head of Customer Analytics at Positive Thinking Company, has spent the last twelve years investigating the causes of AI projects failures. He distills his practical experience on these 50 customer analytics projects into four key success factors.

❌ By the way, did you know that nine out of ten AI projects fail on the way from the initial idea to productive implementation?

Join us on an exciting journey into the heart of customer analytics projects, where success and failure are sometimes surprisingly close together.

Agenda:

  • Four key success factors for Customer Analytics projects
  • Concrete customer case studies
  • How to approach Customer Analytics in the Banking and Financial Services industry

Who should participate?

  • Head of Customer Service,
  • Head of Marketing,
  • Head of Sales,
  • Chief Data Officers,
  • Head of Data Science,
  • or anyone with a stake in analytics and data within a Banking and Financial Services organization.

Can't attend live? Register now to receive the recording and slide deck 24 hours after the live session.

Peter’s Book "Customer Relationship Analytics": https://dpunkt.de/produkt/customer-relationship-analytics/

Hosted by

  • Guest speaker
    G
    Peter Neckel Head of Customer Analytics @ Positive Thinking Company

    AI pioneer, book author & Head of Customer Analytics at Positive Thinking Company. 20 years of experience in the development of customer-centric strategies & processes as well as their data-driven alignment.

  • Guest speaker
    G
    Pedram Shahlaifar Sales Solution Manager @ Positive Thinking Company

CBTW

We unite around a shared vision: doing business for a better world.

We create and deliver tech and business solutions. With 3000+ people around the world, we are active in: Strategy & Governance, Product Design & Growth, Software Engineering, Data Analytics & AI, Cloud & Enterprise Platforms, Cyber Security, Banking Technology Solutions, Smart Industrial Solutions.

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