About this event
The curse of knowledge is a cognitive bias in which a person struggles to explain a concept to someone with less familiarity of it. The more you know, the harder it can be to put yourself in their shoes, simplify the information and transfer that knowledge to the person.
This often affects Marketers and can result in three things: miscommunication, frustration and delays. In this talk Emily will take you through how this can be exacerbated by remote working and most importantly how to combat the curse under any condition.
About Emily
With a background in the fashion industry and credits to her name including ASOS, Disney and Trivago, Emily understands the value of good copy and the central role it plays in the customer journey.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Emily Rodgers Specialist Copywriter @ BuiltvisibleER G
With a background in the fashion industry and credits to her name including ASOS, Disney and Trivago, Emily understands the value of good copy and the central role it plays in the customer journey.
