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About this event
Concept development often starts with instinct and guesswork. Without a clear way to evaluate ideas early on, teams risk spending time, energy, and budget on concepts that were never strong to begin with.
PepsiCo and Black Swan Data are changing that by bringing real-time consumer insight into the earliest stages of innovation. This session offers a behind-the-scenes look at their newly developed AI-powered Concepts Tool, which helps teams screen and strengthen ideas faster using live consumer data rather than assumptions. You’ll see how PepsiCo is using this approach to cut development time, reduce costs, and make bolder, more confident decisions.
If you're looking to improve the quality and efficiency of your front-end innovation process, this webinar shares practical ways to bring greater objectivity into brainstorms, workshops, and early-stage idea development.
What You’ll Learn:
Hosted by
Bethany Gomez serves as Black Swan's VP of Product, playing a pivotal role in understanding gaps in the market research space and translating consumer needs into product development strategy.
Olivia has over 10 years of cross-functional experience across multiple stage gates, business categories, and companies small and large.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
