The Content Marketing Association invites you to their event

Certainty in uncertain times – a playbook for marketing during the current crisis

About this event

We’re living in challenging and confusing times, but people are adapting. Brands need to adapt too. Now more than ever, it’s crucial to communicate with clarity, conviction and purpose. This webinar from Editions Financial will share the key insights and guidance from our playbook on comms during a crisis, including what your audiences are looking for, how to reach them and how to say it.

About Jon

Jon Watkins has nearly 20 years’ experience working as a financial and business journalist, editor and strategist – delivering content strategies and campaigns for a number of the world’s major financial and business brands. He has written for a host of industry titles, including Financial World, Financial Management and Businesslife

Hosted by

  • Guest speaker
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    Jon Watkins Editions Financial

    Jon Watkins has nearly 20 years’ experience working as a financial and business journalist, editor and strategist – delivering content strategies and campaigns for a number of the world’s major financial and business brands.

  • Team member
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    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print