Understanding the Outlook of Global Consumers in 2023

Between the rising cost of living and instability across the globe, 2023 has inherited much of 2022’s uncomfortable legacy. So, how are global consumers responding to these ongoing pressures? How confident are they that things will improve as the year goes on? Where are they making the biggest changes to spending and lifestyle choices? And what can their behaviours from the holiday season tell us about spending intentions for the year ahead?

On February 9 at 4pm (GMT) / 11am (EST) we shared the latest insights from Wave 21 of the Toluna Global Consumer Barometer, which surveyed over 15,000 consumers in 18 markets across the world.

Amongst other topics we explored the following:

1. Consumer confidence levels and behavioural changes in response to the rise in the cost of living.
2. Attitudes and behaviours from the 2022 holiday season, and how they’ve shifted year over year.
3. How ongoing challenges are impacting consumers’ emotional and physical well-being
4. The continued importance of demonstrating strong social, ethical, and brand values

All registrants will receive a complimentary copy of the report.