Get fast and valuable insights to build your brand

Strong brands, brands with powerful connections leverage their equity to create value faster, resist market downturns and recover sooner from them.

To be strong, a brand needs to be Meaningful, Different and Salient.

But how can we get evidence that the marketing activity is serving the brand and the business objectives?

Join our experts Audrey Przybysz and Quentin Carré to know more about Kantar’s validated equity framework, and our solution to identify how to win in market.

To illustrate our fast and reliable new tool, Brand Equity Evaluation, we’ll be exploring the gaming industry (Fortnite, PokemonGO, FIFA, etc…) searching for the most desirable franchise, for both brands and gamers.

We'll have the pleasure to listen to Malaïka Coco, Head of Communication at BEL France, who will share the strategy to leverage their gaming partnerships.