About this event
Strong brands, brands with powerful connections leverage their equity to create value faster, resist market downturns and recover sooner from them.
To be strong, a brand needs to be Meaningful, Different and Salient.
But how can we get evidence that the marketing activity is serving the brand and the business objectives?
Join our experts Audrey Przybysz and Quentin Carré to know more about Kantar’s validated equity framework, and our solution to identify how to win in market.
To illustrate our fast and reliable new tool, Brand Equity Evaluation, we’ll be exploring the gaming industry (Fortnite, PokemonGO, FIFA, etc…) searching for the most desirable franchise, for both brands and gamers.
We'll have the pleasure to listen to Malaïka Coco, Head of Communication at BEL France, who will share the strategy to leverage their gaming partnerships.
Hosted by
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Team member
Imene Mimouni Marketing Manager Kantar Marketplace @ Kantar InsightsIM T
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Guest speaker
Quentin Carré Directeur Expert Brand @ KantarG
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Guest speaker
Audrey Przybysz Directrice @ KantarG
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Guest speaker
Malaïka Coco Responsable Communication et Influence responsable @ BEL FranceG
Kantar
Understand people, inspire growthKantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.
