Power through policy change: How stronger marketing helps nonprofits thrive

How can your nonprofit remain resilient when external changes impact your funding?

With the nonprofit funding landscape looking more uncertain than ever, it's critical to build marketing strategies that promote resilience. In this hourlong webinar, we'll dive into why diversification is key to your marketing approach, and tips for setting up a multichannel growth strategy.

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In this webinar, you'll explore:

💪 Why having a multichannel marketing approach makes your organization better able to adapt

💪 Where nonprofits should start with diversifying their marketing

💪 How to build marketing funnels to promote engagement and action

📢 About the speaker 📢

Jessica King | Business Lead at Getting Attention

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Jessica is the business lead at Getting Attention, where she helps nonprofits get the Google Ad Grant and manage it effectively to get the most from it. With more than seven years of marketing experience under her belt across social media, search engine optimization, and paid advertising, Jessica has seen a little of everything when it comes to nonprofit marketing.

Prior to her work at Getting Attention, Jessica worked at nonprofits and in higher ed, where she focused on communication and digital marketing. She is passionate about demystifying technology for nonprofits in our increasingly online world. Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, cooking a new recipe, or hanging out with her cats, Benny and Olive.