Answer Engine Optimization (AEO): How the Sports Industry Prepares for Transacting Within an LLM

Wednesday, December 3 | 12:30 PM ET

Answer Engine Optimization (AEO): How the Sports Industry Prepares for Transacting Within an LLM

Platforms such as ChatGPT and features such as Google’s AI-synthesized search summaries are siphoning web traffic and reshaping the way hundreds of millions of people retrieve information. Bain & Company recently published research that organic web traffic had decreased 15%-25% due to reliance on AI-written results. As sports properties prepare for a future where fans transact through digital assistants and LLMs (Large Language Models), our panel dives into the implications, opportunities, and challenges of this transformation.

What we will discuss:

• AEO vs. SEO
• Opportunities in AI-Driven Ticketing & Merchandising
• Digital Assistants & Agent Routing
• Opportunities in AI-embedded streaming & commerce
• Importance of reputation management in AI-generated responses

Who should attend:

• Representatives from teams and leagues responsible for digital media and/or technology
• Representatives from teams and leagues responsible for ticketing
• Representatives from teams and leagues responsible for sponsorship sales and activation
• Tech vendors offering services to help with AEO
• Investors in sports technology
• Anyone interested in learning more about how technology is changing the future of sports business

Featured Speakers (Additional to be Announced)

Dan Weinberg started his career at NBC Sports Ventures and has a proven record of building out and managing cross-functional teams from the ground up across multiple divisions. In 2015, Dan launched FANCHEST, Inc., a direct to consumer gifting company. Dan grew FANCHEST to a top 50 INC. 5000 company in 2019 before it was acquired by a Private Equity firm. Previously, Dan was one of the first employees at Tough Mudder and served on the executive team, as the company scaled from 0-$100m in four years.  Today, he leads Red Krypton Sports, a global digital marketing and technology agency specializing in sports, CPG, health/wellness, financial services, and emerging tech. 

Don White is the CEO and Co-Founder of Satisfi Labs. He is a business strategist and entrepreneur with a long history of bridging complex technology solutions with client needs. Don is a key voice in the Artificial Intelligence start-up community, regularly providing commentary around the future of AI and its impact on our lives and commerce. Under White’s leadership, Satisfi Labs has grown exponentially YOY by building strategic partnerships across key industries in sports, entertainment, and tourism and acquired investment from Google, MLB, and Red Light Management. Prior to Satisfi Labs, Don spent 15 years at Bloomberg in key roles including Head of Research & Strategy, Head of Product, and Head of Sales for the Americas. Eventually making the jump into the start-up world, he was brought on as VP of Sales for Datahug, a SaaS company that provided sales analytics and predictive forecasting, in order to set them up for acquisition by SAP. He holds an MBA from Cornell University and a BBA from Baruch College.

Registration is free. All registrants will receive a recording of the webinar following the event.

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