The Business of Women's Sports: Made for Her: Sports Facilities

Wednesday, July 8 | 12:30 PM ET

The Business of Women's Sports

Made for Her: Sports Facilities

Purpose‑built stadiums, dedicated training centers, and upgraded shared venues are becoming central to the continued growth of women’s sports — reshaping player experience, fan engagement, and commercial opportunity. As more organizations invest in facilities designed specifically for women’s teams, questions around ownership models, public vs. private funding, and return on investment come into sharper focus. This SBJ Live episode will explore how the strategy is evolving — and why infrastructure is now a critical lever in the business of women’s sports.

What We Will Discuss:

• The rise of purpose‑built venues and training facilities in women’s sports
• How facilities impact player recruitment, retention, and performance
• New revenue streams tied to sponsorship, premium seating, and community use
• What cities, owners, and leagues are learning from recent facility investments

Who Should Attend:

• Team and league executives overseeing facilities and operations
• Venue owners, operators, and developers
• Brand and sponsorship leaders evaluating on‑site integrations
• City officials, investors, and agency partners

Featured Speakers (Additional to be Announced)

Avignon (Avi) Greene is an architect at Populous specializing in women’s professional sports. She plays a key role in shaping industry thought leadership and works in close collaboration with influential partners and stakeholders who are advancing the future of women’s pro sports. 

Avi sees sport as a powerful platform for impacting the larger culture. As a queer woman and former collegiate athlete, she understands the stakes of equity firsthand. To her, this isn’t an abstract goal but a lived experience, making her work in women’s professional sports deeply personal. Her recent portfolio reflects both her technical skill and personal investment in changing the industry from the inside out. She has been instrumental in shaping the design of some of the most influential women’s sports facilities currently underway. 

Avi supports Populous’ values of equity, intentionality, and inclusion across every phase of the design process. Her role includes providing quality assurance, shaping design narratives, and advocating for environments that reflect the evolving needs of female athletes and their fans. Beyond her design work, Avi actively contributes to the broader movement of women’s sports and is a trusted advisor to influencers within the industry. Known as a collaborator, Avi’s colleagues seek out her valuable insight. She has made a name for herself in the industry through living her core values of remaining inclusive, approachable, and authentic in every aspect of her work.  

Within Populous, she contributes to the firm’s sustainability resource group, EcoPop, and serves as co-chair of PopTogether, the firm’s DEIB Steering Committee. She has recently been named the 2025 Woman to Watch by Women Leaders in Sports. 

Registration is free. All registrants will receive a recording of the webinar following the event.

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