From SEO to LLM Visibility: How Search Has Changed and What to Do About It

Search has changed. People are no longer just Googling; they're asking ChatGPT, Perplexity, and Gemini. And Google itself has shifted with AI Overviews reshaping what users even see on a results page.

Ranking is no longer enough. Today, visibility means being cited, quoted, or summarized by AI.

In this webinar, Helena Rebane (CEO, AddSearch) and Benjamin Thornton (Head of Growth, Keyword.com) will walk through what this shift actually means for content teams and what you can do about it this week.

You'll come away with:

✔ A clear picture of how LLM visibility differs from traditional SEO and where they overlap

✔ A practical framework for finding content gaps using internal search data and AI testing

✔ Concrete ways to structure content so AI tools cite you, not your competitors

It's a working session for marketers and content teams who want to stay visible as search continues to evolve.

👉 Register now to save your spot.