3 questions to Mary-Jay East, Head of Public Policy & Government Affairs, Europe at Arrival.

The boom of new OEMs : what’s behind the fuss?

Over the past few years, the automotive brand landscape has been changing rapidly. The major historic manufacturers are now seeing the emergence of a myriad of new competitors.

These new entrants - mainly Asian, but also European and North American - are challenging their predecessors by offering 100%-electric vehicles ranges, innovative distribution strategies and the promise of a renewed customer experience, in part thanks to digital technologies.

Why is the number of new carmakers exploding now? What are their different approaches and strategies? What impacts should be anticipated for the historical players of the automotive industry? What are the long-term prospects for these new players?

In September, the Mobility Club Talks will help you to better understand the momentum around the new manufacturers!

This week, we welcome Mary-Jay East, Head of Public Policy & Government Affairs, Europe at Arrival, a British electric lightweight commercial vehicles manufacturer.