About this event
Organizations once relied on third-party data to add insight about their customers’ behaviors, their demographics, psychographics and attitudes, and their propensities. But, there is increasing risk from using purchased data. Organizations have internal policies and external regulations governing how they use, protect and manage data. Many companies are making the shift from relying on third-party data to maximizing the value of their collected first-party data.
Join this webinar with Wes Rhodes from Kroger, Ashok Chennuru from Anthem, and Christopher Glover from BigID to talk about how businesses are investing in their own first-party data for company transformation and growth.
Hosted by
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Guest speaker
Karen Barrett Anthem, Inc.KB G
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Guest speaker
Wesley Rhodes KrogerWR G
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Guest speaker
Christopher Glover BigIDG
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Team member
BigID TeamBT T
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Guest speaker
Ashok Chennuru Anthem, Inc.AC G
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Guest speaker
Lauren LeRoy BigIDG
Lauren LeRoy is the Director of Product Marketing at BigID, helping customers know their data through privacy, protection and perspective. She guides prospects and customers to solve specific, relevant, and complex problems using cutting edge solutions.
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Guest speaker
Jen Velasquez CDO MagazineJV G
BigID
Know Your DataBigID’s data intelligence platform enables organizations to know their enterprise data and take action for privacy, protection, and perspective.
