FT Longitude invites you to their event

ONLINE WORKSHOP 3: Measuring B2B Campaign Impact

About this event

Ready to invest in cutting-edge skills and practices for your team? Our experts will share critical insights based on new research on effective methods for measuring the impact of thought leadership and B2B content campaigns.

Key areas of focus include: 

  • How to tackle a variety of the most common challenges marketers face in measuring the impact of thought leadership campaigns
  • How brands can move beyond “vanity metrics” to assess the longer-term impact of real thought leadership
  • Introducing a composite model for impact measurement -- with example metrics and suggested KPIs -- that you can start applying to your campaigns today

The workshop includes 25 minutes of presentation and 20 minutes of team discussion and Q&A

All of our workshops are free of charge and will be led by one of our team of thought leadership and content strategy specialists. The typically work best if your team can join too, but these particular sessions are open to all individuals. Even so, it’s well worth considering if you can get a few key members of your marketing and communications teams -- even your leadership group -- on the webinar with us, so we’re able to brainstorm ideas collectively from the outset.

Hosted by

  • Team member
    T
    Rob Mitchell Co-founder and CEO, Longitude and Chairman of Thought Leadership Network @ Longitude

FT Longitude

Webinars from FT Longitude