Tracking the Financial Impact of Your Google Ad Grant

Are leadership and finance seeing the same picture as marketing?

Many nonprofits are driving real results with the $10,000 Google Ad Grant, but that impact often lives in campaign dashboards instead of being clearly understood across teams.

That creates a disconnect:

• Marketing sees activity and outcomes
• Finance sees little to no clear reflection
• Leadership lacks a full picture to guide decisions

We’ll be joined by Christian Spearow of Jitasa, who works closely with nonprofits on their financials, to explore how organizations understand, interpret, and communicate this kind of activity across teams.

What we'll discuss:

• Where marketing results get lost between dashboards and internal reporting
• How organizations approach tracking and evaluating Ad Grant activity
• Common misconceptions around in-kind and non-cash support
• How to weigh internal costs against outcomes to understand true impact
• How performance data can inform planning and budget decisions

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📢 About the speaker 📢

Christian Spearow

Senior Vice President of Sales, Jitasa

Christian joined Jitasa in 2010 and has grown with the company ever since. What began as one of his first professional roles has evolved into his current position as Senior Vice President of Sales. In his previous role as General Manager of Bookkeeping and Accounting Services, he led a team supporting more than 1,000 nonprofit clients across the country.

Outside of work, Christian enjoys spending time outdoors, caring for his horses and dogs, and playing with his two young children. He is also committed to community service, having served as Treasurer for the Idaho Diaper Bank, an organization that helps provide essential resources to families in need.