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About this event
Consumer opinions are becoming more difficult to measure. Growing polarization, shifting media habits, economic uncertainty, and concerns about AI-generated misinformation are changing how people engage with surveys and how researchers can confidently interpret the data they collect.
In this webinar, Cint and Marist Poll will use findings from Cint’s 2026 Midterm Election Polling Report to examine what those changes mean for researchers. The discussion will explore how evolving voter priorities, fragmented media consumption, and declining trust are influencing respondent behavior, participation, and the methods researchers use to produce reliable data.
Attendees will also get an inside look at how one of America's leading polling organizations is adapting its methodologies to reach representative audiences, maintain data quality, and strengthen confidence in research findings. Whether you're conducting public opinion polls or consumer research, the lessons offer practical approaches for collecting data you can trust.
What You’ll Learn
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Mike received both his B.A. in Business Marketing and his M.B.A. from Marist College. Mike leads the poll’s survey solutions team and works closely with the heads of the survey center and data science on data collection and analysis operations. He helps individuals and organizations identify the best methodologies for their research needs and oversees client projects from questionnaire development to delivery. A Marist Poll alum, Mike has previously held a number of different positions within the Institute, including Survey Interviewer, Polling Assistant, and Graduate Assistant. A love of politics and admiration for the Marist Poll’s national reputation for accuracy made Mike jump at the chance to continue working for the Institute when the opportunity arose
Matthew Braithwaite is a Senior Account Manager at Cint with seven years of experience helping organizations turn research goals into meaningful insights. Working with clients across the consumer, political, and media sectors, he combines strategic thinking, technical expertise, and a solutions-first approach to deliver impactful research outcomes. Passionate about solving complex challenges, Matthew thrives on building strong partnerships, uncovering innovative approaches, and helping clients make smarter, data-driven decisions with confidence.
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