When Need Turns Into a Search: Helping People Find Your Programs

When someone needs help today, where do they look first? For many people, the answer is search.

A quick query can lead them to housing support, legal help, food assistance, or counseling. But if your organization doesn’t appear in those moments, the people who need your programs most may never find them.

In this session, we’ll explore how people search for help, what influences what they see, and how nonprofits can make their programs easier to discover online.

👉 Join us to learn how to help more people find the support you offer.

What we'll discuss:

• Why some nonprofits appear when people search for help, and others don’t
• The hidden factors that shape what appears first in search results
• How AI answers and evolving search pages are changing program discovery
• Where nonprofits still have control over how their programs appear
• Practical ways to make your programs easier to find when people search for help

📆 Register now to save your spot. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.