About this event
What would you do if your single most important SKU faced massive inflation and shortages?
Watch our fireside chat with Haley Hendrix, Senior Manager of Guest Insights and Off Premise Strategy at Eggs Up Grill.
We discuss the impact of soaring egg prices on their menu mix, innovation pipeline, and how they pivoted to protect franchise partners profitability. Haley shares her team’s playbook for navigating this unprecedented time, including adapting their LTO strategy, marketing, promotions, and menu pricing. This is a deep dive on building and executing a plan in the middle of a crisis - all while staying true to your brand and guests.
Hosted by
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Guest speaker
Haley Hendrix Senior Manager of Guest Insights and Off Premise Strategy @ Eggs Up GrillG
As the Senior Manager of Guest Insights and Off-Premise Strategy at Eggs Up Grill, Haley Hendrix leads the brand’s efforts to enhance the digital and off-premise guest experience. With a passion for leveraging data to drive actionable insights, she develops strategies that connect the brand with guests—wherever and however they choose to engage.
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Team member
Abhinav Kapur Co-founder, CEO @ BikkyT
Abhinav Kapur is the co-founder and CEO of Bikky, a customer data platform exclusively for multi-unit restaurants. With Bikky, brands like Dave's Hot Chicken, Bojangles, and Long John Silver's clearly understand how their marketing, menu, and operations impact guest traffic and frequency.
