Google Ads for Nonprofit Events and Seasonal Campaigns

Your events and seasonal campaigns deserve more than a last-minute promotional push. In this webinar, you’ll learn how nonprofits can use Google Ads, including the Google Ad Grant, to increase visibility, reach the right audience, and drive more meaningful engagement around key campaign moments.

What you'll learn:

• Get more visibility for events and campaigns people might otherwise miss
• Reach people searching for events, resources, or timely ways to get involved
• Make better use of your Google Ads and Ad Grant during high-priority moments
• Turn campaign traffic into registrations, donations, volunteers, or sign-ups
• Spot what’s working so you can improve the next campaign

📆 Free to join. Spots are limited. Recording included.

Note: By registering for this webinar, you consent to receive communications from the presenters using the contact information you provide.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.