Beyond Third-Party Cookies: 5 Steps to Prepare Your Business

The clock is ticking! With Chrome deprecating 100% of third-party cookies in the next 6 months, businesses need to act fast to adapt their marketing and measurement strategies.

As a leading Google partner, XPON understands the urgency. We'll share the 5 key steps businesses need to take to prepare for a cookieless future, with clear examples and actionable takeaways.

Join us to learn:

• A recap: What is cookie deprecation, why is it important, and what are the impacts.
• The 5 essential steps businesses need to take to prepare for cookie deprecation.
• Proven tactics to build a robust first-party data strategy.
• Privacy-preserving solutions for measurement and targeting, such as: contextual targeting, enhanced conversions, server-side tagging and consent mode.

Why You Should Attend:

• Stay ahead of the curve: Get insights into the latest trends and best practices for navigating the cookieless future.
• Gain actionable strategies: Develop a proactive plan to ensure your business continues to reach its target audience effectively.
• Learn from the experts: Hear from XPON's Google-certified specialists and industry leaders as they share their valuable insights.
• Ask your questions: Participate in a live Q&A session with the presenters to get your burning questions answered.