The Website Optimization Playbook to Get the Most From Your Google Ad Grant

Any digital marketing campaign, whether it's a search campaign, an email blast or a social media push, is only as good as the website you lead folks back to. Is your nonprofit's website up to par? Find out in this webinar where we walk through basic website optimizations your nonprofit should be implementing to power your marketing work (from the Google Ad Grant and beyond!)

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In this webinar:

💡 Jessica will share how your nonprofit can get started with the Google Ad Grant, and why your website is a core piece of your marketing strategy.

💻 Paul will share some best practices for making sure your nonprofit's website is performing at its best.

📣 About the Presenters📣

Jessica King | Business Lead at Getting Attention

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Jessica is the business lead at Getting Attention, where she helps nonprofits get the Google Ad Grant and manage it effectively to get the most from it. With more than five years of marketing experience under her belt across social media, search engine optimization, and paid advertising, Jessica has seen a little of everything when it comes to nonprofit marketing.

Prior to her work at Getting Attention, Jessica worked at nonprofits and in higher ed, where she focused on communication and digital marketing. She is passionate about demystifying technology for nonprofits in our increasingly online world. Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, cooking a new recipe, or hanging out with her cats, Benny and Olive.

Paul Sheldrake | Drupal Engineering Manager at Kanopi Studios

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Paul started his career as a designer and developer concentrating mostly on WordPress. Over time, he decided to focus more on the development side and switch to Drupal, which is where he now focuses his efforts as a full stack developer.

Because of his experience and strong grasp of design and UI/UX in addition to backend development, Paul understands the needs of both the designer and developer; his work upholds the design while implementing the required functionality. He’s particularly interested in front-end MVC frameworks such as Angular, as well as front-end performance automation in build processes. In addition to being Tech Lead for projects, he also pitches in on providing support for clients.

When not marrying the front-end with the back-end, Paul enjoys building things, and made a deck for his house this spring. He also enjoys running when he can get the time to lace up his sneakers.