Boosting uptake, tackling inequalities: A case study for ICB vaccination & screening programmes

The "Fit for the Future" 10-Year Health Plan outlines a clear need to improve preventative health services, including childhood immunisations. With national uptake rates below WHO targets and recent measles outbreaks causing concern, ICBs are tasked with finding effective solutions that support both their patient populations and their overburdened GP practices.

This webinar offers insights from our direct experience addressing this challenge.

Join CHASE and our panel to discuss a successful, ongoing childhood immunisation programme delivered in partnership with a pioneering ICB. We will share our learnings and present a practical, end-to-end model that focuses on improving patient outcomes by removing barriers for both families and practice staff.

This 45-minute session will cover:

Addressing vaccine hesitancy: Learn how our specially trained team has the capacity to spend extended time (up to 30 minutes) with parents to discuss their concerns, provide trusted NHS information, and triage to a clinician where needed.

Supporting General Practice: We will detail a service model that is provided at no cost to GP practices and is designed to relieve their administrative workload. We will share why this approach led to 57 practices signing up within the first nine days of the programme's launch.

A bespoke delivery model: Examine how a flexible, non-prescriptive approach allows the service to integrate seamlessly with each practice's unique workflows, from patient searches to appointment booking.

Improving health equity: We'll discuss the use of technology, including AI-powered voice translation, to ensure meaningful and effective communication with families where English is not their first language.

The value case for ICBs: Understand the cost-effectiveness of a targeted call/recall programme and how small shifts in uptake (10-15%) can have a significant impact on herd immunity, public health, and achieving key performance indicators.

Wider applications: Consider how this proven remote recall framework can be adapted to support other key NHS priorities, such as cardiovascular health or weight management programmes.

Meet Your Speakers

James Sedgley, Programme Operations Director, CHASE

With over 30 years of experience spanning Pharmaceutical R&D and Market Access, James is a recognised expert in delivering complex healthcare projects. He leads CHASE's clinical division, specialising in programmes that require sensitive patient engagement. James has a proven track record in leading large-scale, real-world studies and will share his direct, operational experience of implementing this immunisation programme, ensuring it meets the needs of the ICB, its GP practices, and its patient population.

Priyanka Hinton, Customer Solutions Director, CHASE

As a former Senior Immunisation Manager at NHS England, she led teams of commissioners to deliver the national childhood and adult immunisation programmes, giving her an invaluable understanding of the system's operational challenges and strategic goals. This, combined with her recent experience as Commercial Director at Pfizer for the COVID-19 treatment, allows her to provide expert insight into designing clinically effective and commercially viable services for the NHS.

Amanda Madden, Executive Director, ICE Creates Ltd

Amanda is a leading authority on behavioural science in public health and a key partner on this pioneering ICB. Her organisation, ICE Creates, specialises in designing and delivering evidence-based behaviour change strategies for clients, including central government departments and local authorities. Amanda’s expertise lies in understanding the drivers of behaviour and creating interventions that achieve positive health outcomes. She will provide expert insight into the complex issue of vaccine hesitancy and the practical methods her team uses to address it.

(Host) Cat Metcalfe, Strategy & Insights Director, CHASE

Cat has 18 years of experience helping life sciences organisations understand and meet the needs of the NHS. She specialises in deep analysis of NHS policy, priorities, and the pain points faced by healthcare professionals and commissioners. Having worked extensively on patient-empowering programmes and medical education, Cat is passionate about finding collaborative, win-win solutions that benefit patients, the NHS, and its partners. She will host the discussion, ensuring it addresses the key strategic questions facing today's ICB leaders.

Webinar Agenda

1:00 PM: The national context for childhood immunisations and the 10-Year Plan

1:05 PM: Understanding and addressing parental vaccine hesitancy

1:15 PM: Case Study: A practical ICB Programme

1:30 PM: Live Q&A with the Panel

1:40 PM: Summary and Key Takeaways

1:45 PM: Close