From taproom to test market: How Lagunitas brews innovation with consumer insights

In a category steeped in tradition and crowded with competition, Lagunitas Brewing Company stands out by doubling down on innovation rooted in deep consumer understanding. Join Heather Corker, Senior Consumer Insights and Data Strategy Manager at Lagunitas Brewing Company and Phil Winkelman, VP of Customer Success at Suzy for a session showcasing how Lagunitas uses consumer insights to successfully test and launch innovations. Heather will reveal how Lagunitas is building the future of beer without losing sight of its identity. This session is a must attend for anyone navigating change while staying true to their brand’s soul.