BB Direct: Extended Edition | 16FEB | 14:00 GMT

In this Extended Edition of the Blackbook Motorsport Direct Series, we will be joined by Aston Martin F1 and TikTok, Alpine F1 Reserve Driver Oscar Piastri and Nick Fry, Executive Chairman of McLaren Applied.

• Session One: TikTok x Aston Martin: The art of content co-creation

Formula One never stands still, not only pushing the boundaries on track but also off track. Sponsorship is a key area under rapid evolution, and there is no better example of this than Aston Martin F1 team’s tie-up with TIK TOK - a partnership focused on unique and power engagement to provide greater content and access to the fans. 

• How creator-driven content can accelerate fan engagement
• How commercial partnerships can drive cross-demographic customer acquisition
• TikTok’s emerging role in sports content production

Rob Bloom, Chief Marketing Officer, Aston Martin F1

Harley Johnson, Sports Marketing Lead, TikTok

Moderator: Hash Piperdy, Consultant, Seven League

• Session Two: Through the drivers eyes - In discussion with Oscar Piastri

Oscar Piastri is making waves in motorsport at the moment. The Australian is currently the Alpine F1 team reserve driver and has won Formula Renault Europe, Formula 3 and Formula 2 championships in back to back seasons, solidifying his position as the best driver currently without a full time seat on the F1 grid. Outside of raw talent, however, success in motorsport depends on many other factors and in this session we dive into Oscar’s journey to get to where he is today.

Oscar Piastri, Alpine F1 Reserve Driver

Moderator: TBC

• Session Three: Forward thinking - In discussion with Nick Fry

Nick Fry is a man with an enviable CV in motorsport, holding the most senior positions at the likes of BAR, Brawn GP and Mercedes F1 teams. Recently appointed as non-executive chairman of McLaren Applied, Nick’s experience in the motorsport and automotive industry lends to a discussion on the possibilities of the future of both racing and mobility.

• What has changed since Nick’s early days in motorsport to the cross-roads the industry faces today
• How McLaren Applied sits at the cutting edge of a new horizon in motorsport
• What importance the global motorsport industry has on the worlds future mobility
• Taking a look into motorsports future and what the industry could look like in 10 years’ time

Nick Fry, Non-Executive Chairman, McLaren Applied

Moderator: Marieta Evans, Motorsport Presenter