About this event
Search is evolving, and nonprofits that don’t adapt will feel it first.
We’ll break down how AI Overviews, automated campaign types, and evolving compliance expectations are reshaping nonprofit visibility in search. This session focuses on the practical adjustments nonprofits need to make to protect their $10,000 Ad Grant budget, maintain visibility, and keep conversions moving in the right direction. The goal is not hype or fear but a clear understanding of what is actually changing and how to respond with confidence. Join the conversation and make sure your Ad Grant keeps pace with how search works today.
📆 Register now! Limited spots available. Recording included.
Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.
What we'll discuss:
- How search behavior is changing and what that means for nonprofits
- The shift toward automated campaign types in the Ad Grant
- Protecting visibility and conversions as search changes
- Compliance in a more automated Ad Grant world
- What to prioritize now to future-proof your Ad Grant
📢 About the speaker 📢
Malou De Gracia | Nonprofit Education Specialist at Getting Attention
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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.
Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.
In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.
Getting Attention
Expert Ad Grant ManagementGetting Attention is the #1 agency specializing in Google Grant management for nonprofits. We offer expert advice and account management services to help nonprofits maximize their $10,000 monthly Google Ad Grant to reach new audiences.
