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About this event
Despite growing investment in GenAI and analytics tools, many brands remain overwhelmed by customer feedback and underwhelmed by the insights it produces. In this session, Wonderflow and Versuni (markets a portfolio of iconic brands: Philips Home Appliances, Philips Baristina, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo) share how they built a unified intelligence framework that connects reviews, surveys, social content, and support tickets, and turns them into product decisions that drive measurable impact.
You’ll learn how Versuni moved from a centralized voice-of-customer “push” model to a more agile, cross-functional approach, and what that transformation could look like inside your own organization. Their Smart Data framework helps teams separate meaningful signals from noise across channels, giving Product, Marketing, and CX teams timely access to the insights they need to make faster, more confident decisions.
Whether you're navigating the gap between data and decisions or working to operationalize intelligence across teams, this session offers a clear look at what it takes to make consumer insight work at scale. You'll walk away with a 4-step implementation framework, real examples of organizational change, and tools to help quantify the impact of your consumer intelligence strategy.
In this session, you’ll learn how to:
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Ajay Ochani is a Product Owner – Voice of Consumer (VoC) Insights & Analytics at Versuni, where he leads global initiatives that turn consumer feedback into strategic insights and measurable business outcomes. With over a decade of experience spanning business development, data analytics, and product strategy, Ajay specializes in leveraging AI and data-driven frameworks to elevate customer experience and inform product innovation. At Versuni, he has spearheaded the development of an AI-powered text analytics platform and unified global VoC ecosystems across 5,000+ SKUs and multiple markets, helping teams make faster, more consumer-centric decisions. Before joining Versuni, Ajay held key roles at eBay Germany and Opaldoor Softwares, driving digital growth, analytics, and business transformation for global clients. He holds a Global MBA, is Google Data Analytics certified, and trained in Agile methodologies (PSPO™ & PSM™).
Lamia is the Head of Customer Operations at Wonderflow, where she leads global teams in transforming how businesses turn consumer feedback into meaningful action. With over a decade of experience spanning customer intelligence, digital strategy, and client success, Lamia specializes in helping organizations move from data overload to true insight-driven innovation. At Wonderflow, she plays a key role in driving client impact through the company’s AI-powered feedback analytics platform — enabling brands to centralize, analyze, and activate customer feedback at scale. Before joining Wonderflow, Lamia spent 11 years at Datawords, where she led international accounts and built multilingual digital strategies for global brands. Her career began at Ogilvy, where she honed her expertise in consumer storytelling and brand communication.
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