Spotting churn before it happens: a quick look at Fast Track’s new Churn Model ⚡

Players don’t just disappear. There are always signs, the challenge is spotting them early enough to take meaningful action. 🎯

In our upcoming live session, we’ll introduce our brand new AI Player Churn Prediction Model, now available on the Fast Track CRM platform. Powered by the proprietary machine learning engine, FTML, this model helps you identify at-risk players from as early as their very first day of inactivity. 🤖

This goes far beyond traditional rule-based approaches. The model combines seven sub-models that analyse player behaviour in real time, continuously training on live data. It adapts to your unique player base and delivers precise churn predictions, providing your team with clear, actionable insights seamlessly integrated into your existing workflows.

Already trusted by several operators, the model enables a more proactive and cost-effective approach to retention by pinpointing who is likely to churn, when to engage them, and what level of incentive will be most effective. This means you can move away from last-minute reactivation campaigns and reduce the overuse of bonuses, focusing instead on smarter, timely engagement.

What you’ll get from the session:

🧠 How to identify players at risk of churning within 1–5 days of inactivity

📈 What machine learning reveals about real player behaviour

🔍 Why the Churn Model outperforms traditional rules-based methods

⚙️ How to activate and use the model directly in your CRM workflows

🙋 Live Q&A with our team to dig into specifics

👥 Who should attend:

CRM teams, retention managers, marketers, analysts, and product or ops leads, basically anyone who’s tired of sending last-minute reactivation offers and is ready to play smarter.