Using Data to Improve Nonprofit Marketing and Fundraising

Most nonprofits already have more than enough data. The challenge is figuring out what actually matters and turning it into decisions you can feel confident making.

If you've ever stared at a dashboard and thought, "Okay... now what?" this panel is for you. Hear from experts in fundraising, nonprofit technology, and data strategy as they share practical ways to turn donor insights, campaign performance, and fundraising metrics into smarter decisions. You'll leave with practical ideas you can apply immediately, no data science degree required. 😉

✅ What you’ll learn:

Walk away with practical ideas to help your organization:

• Stop guessing what works and make decisions backed by data.
• Focus on the metrics that drive fundraising and donor engagement.
• Understand donor behavior to create more personalized campaigns.
• Uncover hidden opportunities in the data you already have.
• Connect your marketing and fundraising efforts through better data.
• Turn insights into action with confidence.

📆 Register for free. Spots are limited. Recording included.

Note: By registering, you agree to receive communications from Getting Attention and the panelists about this webinar and related follow-up resources.

📢 About the speakers

Claire Kerr | Director at Care2

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Claire Kerr is the Director at Care2, an online social action network with over 50 million members worldwide. She is a data-driven fundraiser who is dedicated to the positive uses of technology in the nonprofit environment.

Denny Lengkong | President at IntelliData

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A self-proclaimed entrepreneur and data geek, Denny is the brains behind IntelliData. He believes that there is always a story waiting to be uncovered in data, and these stories can unlock endless possibilities, answer this generation’s complex challenges, and transform businesses in more ways than one. Denny has over 20 years of experience in data and has helped various associations and non-profit organizations across various industries. He and his team believe in empowering associations by helping them understand and utilize data effectively.

Immaculate Pamintuan | Community & Events Specialist at Double the Donation

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Immaculate is a dedicated advocate for the social good sector, specializing in bridging the gap between innovative fundraising technology and real-world nonprofit success. As a Community and Events Specialist at Double the Donation, Immaculate focuses on empowering organizations to scale their missions through strategic workplace giving and corporate partnerships.