How to Use the Google Ad Grant to Grow Your Volunteer Base

Struggling to get enough hands on deck for your programs?

This session digs into how nonprofits can use Google’s $10K Ad Grant to reach people ready to step up as volunteers. With the right targeting and messaging, you’ll see how to turn search interest into real support. We’ll walk through practical strategies that make recruitment easier and more effective.

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In this webinar, we'll explore:

• Using the Ad Grant to showcase volunteer opportunities
• Building campaigns that support long-term volunteer pipelines
• Aligning landing pages with the volunteer journey
• Testing and refining campaigns for stronger results

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

Connect on LinkedIn

Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.