From zero to insight at TikTok speed: How to scale social video intelligence

There’s no denying that social video is the future…and that future is already here. Sure, there’s a lot to learn from text-based content, but there’s a lot you’re missing if you ignore video. Particularly as, in 2025, over 50% of all content uploaded to social media is video.

Many traditional social listening tools struggle with short-form, fast-moving video, often missing key signals and context. Dig, however, is designed with this in mind. They have 90%+ coverage across social video platforms which can help you quickly identify anything from emerging risks to growth opportunities.

Join Dig as they show you how McDonald’s could identify emerging narratives, capture the true voice of the consumer and surface brand reputation risks in real time - all through social video.

During this live demo, you’ll learn:

✅ How to achieve high coverage across social video platforms by analysing all modalities - video, audio, imagery, and text - rather than relying on shallow metadata.

✅ How to democratise data through AI-powered insights and a built-in chatbot that makes it easy for any team member to explore and act on what matters.

✅ Why Boolean queries can’t serve a world that is changing at TikTok pace, and how to on-board and adapt to changes without relying on Boolean logic.