Beyond the Banners

Episode 1: Mastering Your Current Media Mix

Join us for fresh takes on the biggest challenges in digital marketing. In the first part of our new series we’ll look at how to measure where your audiences are spending their time, and whether your media budget follows them. With 60% of digital ad spend directed toward walled gardens (where only 40% of user attention resides), finding the right mix is as critical as ever. Get insights from RTB House and Sykes Holiday Cottages in this webinar on winning strategies and navigating a fragmented media landscape in 2025 and beyond.

We’ll discuss:

• Where is audience attention really going?
• How can we use MMM, GA4, and incrementality effectively?
• How should you split budgets between walled gardens and the open web?
• Real-world lessons from Paul Oates of Sykes Holiday Cottages on navigating these challenges.

Key Takeaways:

• Data-Driven Insights on optimizing your media mix. Data-driven insights on optimising your media mix.
• Practical guidance for using GA4 changes to your advantage.
• Strategies to maximise ROAS in a fragmented digital environment.

Don’t miss this conversation between Andrew Howe, VP of Operations UK at RTB House, and Paul Oates, Head of Performance at Sykes Holiday Cottages. It’s packed with tips to help you refine your digital strategy.