About this event
Internationalisation is an important lever in scaling your business, but true internationalisation is not always easy to achieve and can cause massive headaches if not implemented sensibly.
This session will outline the opportunities, barriers and pitfalls when trading overseas and outline the initial steps that all retailers should take to ensure their international ecommerce growth strategy is fit for purpose.
Speakers:
Paul Skeldon, Editor - InternetRetailing
Justin Biddle, UK Strategy & Business Development - Shopware AG
Michael Ashworth, Ecommerce Sales Director - CTI Group
