Stop Tracking Yesterday’s Brand - Modern Markets Demand Modern Measurement

Stop Tracking Yesterday’s Brand

Brand tracking is great at telling you where your brand stands. But in fast-moving markets, the bigger question is: what should you do next?

Join our upcoming webinar to discover a faster, more agile approach to brand measurement.

Brand tracking shouldn’t just tell you where your brand stands. It should help you understand what is driving performance, where the opportunities lie, and what to do next. We’ll explore how Brand Track Express combines brand health and equity measurement to deliver fast, focused insight into the perceptions and growth drivers shaping your brand, without the time, cost, and complexity of a traditional tracking program.

In this session, you’ll discover how to:

1. Uncover the perceptions and drivers that matter most to brand growth.
2. Identify opportunities without the time, cost and complexity of a traditional tracking program.
3. Turn brand tracking from a report card into a roadmap for what to do next.

25 minutes of focused insight, followed by live Q&A.

Can’t make it live? Register anyway and we’ll send you access to the webinar recording immediately after the session.

SPEAKERS:

Lisa DiBenedetto

Lisa DiBenedetto is Toluna’s Vice President, Solution Specialist, bringing more than 30 years of market research experience across brand equity, tracking, research design and client strategy. She helps brands move beyond simply measuring brand health to identify opportunities for growth and turn insight into meaningful action. Prior to Toluna, Lisa held senior roles at Ipsos ASI, Nielsen BASES, PRS and Hotspex, and has partnered with leading global organisations including P&G, Colgate, Johnson & Johnson, Pepsi, Mars/Wrigley and Diageo. Her expertise combines rigorous brand measurement with a practical understanding of the business decisions insight needs to support.

Adam Pearl

Adam Pearl is Toluna’s Portfolio Solution Lead, bringing 20 years of experience across market research, consumer insights, innovation and solution development. He works closely with clients to connect consumer understanding with business objectives, translating complex challenges into practical research approaches that support better decision-making and uncover opportunities for growth. At Toluna, Adam plays a key role in shaping and positioning the company’s portfolio of solutions, helping organisations navigate changing markets and evolving consumer behaviour. Prior to Toluna, Adam held a variety of roles at Kantar and J.D. Power, in client-focused research and insight solutions.