Privacy-Led Marketing Summit

About 6 hours

About this event

Build trust, drive growth, and stay ahead with Privacy-Led Marketing.

Join us on November 6 for an online summit designed for marketers ready to move past guesswork, blind spots, and crumbling attribution models.

Whether you’re driving growth, shaping brand trust, creating standout content, or building organic visibility - this event is for decision-makers who want results with consent, clarity, and confidence.

Expect expert voices, interactive sessions, and actionable strategies to help you measure what matters and future-proof your marketing - balancing performance with customer trust.

👉 After the event, we’ll send the recording to everyone who registers. So sign up today for free - whether you can join live or not.

Speakers:

ET	CET	Session
08:00am	2:00pm	Welcome & Opening Remarks Kirsty McKenzie, Senior Producer and Presenter, CAMPING TV
08:15am	2:15pm	Keynote Signals, Not Surveillance: The Alchemy of Trust in a Post-Cookie World Rory Sutherland, Vice Chairman, OGILVY UK
09:00am	3:00pm	Masterclass Community & Advocacy: Building Trust in the Digital Era Zach Hawtof, Co-Founder, TIGHTKNIT David Diaz, Community Manager, USERCENTRICS MC Silfer, Head of Community Management, SAASIEST
09:40am	3:40pm	Spotlight Session Marketing Measurement That Matters Jeff Sauer, Co-Founder, MEASUREU.COM Mateus Dourado, Principal Analytical Consultant and Measurement/Privacy Lead, GOOGLE
10:10am	4:10pm	Panel Content Flywheels Without Retargeting Nikki Festa O'Brien, CEO, GREENOUGH COMMUNICATIONS Steffen Hedebrandt, CMO & Co-Founder, DREAMDATA Oliver Hofmann, Sales Director DACH, MELTWATER Chloé Weiser, Staff Strategic Content & Thought Leadership Editor, USERCENTRICS
10:40am	4:40pm	Break
10:55am	4:55pm	Masterclasses Track 1 / Unlock Marketing Performance with Server-Side Tagging Max Lucas, Senior Consultant & Managing Director, DWC CONSULT Daniel Zacarias, Senior Product Manager, USERCENTRICS Track 2 / Privacy by Design: Building Trust Into Every Experience Marie Potel-Saville, Founder, FAIRPATTERNS Elena Ignatova, CTO, USERCENTRICS Isabel Machado, Director of Design, USERCENTRICS
11:45am	5:45pm	Masterclasses Track 1 / Email Marketing: Privacy-First Emails That Actually Get Opened Franz Riedl, Head of DACH, INTUIT MAILCHIMP Track 2 / PPC Performance in a Privacy-First World Navah Hopkins, Product Liaison, MICROSOFT Iselin Heggedal, Team Lead Marketing Acquisition, USERCENTRICS Nicolás Manzini, Marketing Manager Americas, USERCENTRICS
12:25pm	6:25pm	Spotlight Session AI in Marketing: From SEO to GEO Leigh McKenzie, Program Manager, SEMRUSH Yuliia Huzenkova, SEO Manager, USERCENTRICS James Bentham, Head of SEO, HAVAS MARKET UK
12:55pm	6:55pm	Spotlight Session CX & Retention: Collecting and Using First & Zero-Party Data Kristan Rivers, CEO & Founder, ADINMO Mariela Madzharova Lavric, Senior Director Product Marketing, USERCENTRICS
1:45pm	7:45pm	Closing Remarks & Future Outlook Kirsty McKenzie, Senior Producer and Presenter, CAMPING TV Adelina Peltea, CMO, USERCENTRICS

Hosted by

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Elena Ignatova CTO @ Usercentrics
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Kirsty McKenzie
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Daniel Zacarias
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Franz Riedl Head of DACH @ Intuit Mailchimp
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Adelina Peltea CMO @ Usercentrics
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Jeff Sauer Co-Founder @ MeasureU.com
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Navah Hopkins Product Liason @ Microsoft
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Oliver Hofmann Sales Director DACH @ Meltwater
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Iselin Heggedal Team Leader Marketing Acquisition @ Usercentrics
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Isabel Machado Director of Design @ Usercentrics
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Mc Silfer Head of Community Management @ Saasiest
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Sam Benton
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Nicolas Manzini
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Rory Sutherland Vice Chairman @ Ogilvy UK
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Zach Hawtof Co-Founder @ Tightknit
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Camping TV x Usercentrics WEBfine
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Nikki Festa O'Brien CEO @ Greenough Communications
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Steffen Hedebrandt CMO and Co-Founder @ Dreamdata
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Mateus Dourado Principal Analytical Consultant and Measurement/Privacy Lead @ Google
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Max Lucas
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Kristan Rivers CEO & Founder @ AdInMo
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Leigh McKenzie Program Manager @ Semrush
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Yuliya Huzenkova SEO Manager @ Usercentrics
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Toni Pelegrin WEBfine - StreamingBarcelona
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C W Staff Strategic Content & Thought Leadership Editor @ Usercentrics
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David Diaz
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James Bentham Head of SEO @ Havas Market UK
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Mariela Madzharova
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Marie Potel-Saville Co-Founder & CEO @ FairPatterns

Usercentrics

Usercentrics is a leading Consent Management Platform (CMP) that empowers companies to obtain, manage, and document user consent for full privacy compliance and trust-building.

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