About this event
From the myriad of frustrating spreadsheet-based content calendars, the long-winded client approval processes to the relentless pace of content production, it’s little surprise that managing social content as an agency can be very difficult to scale profitably.
In this webinar, ContentCal has teamed up with Karina Scott, CMA member and founder of Girl About Social to talk about her journey as a boutique marketing consultancy working with small to medium sized businesses to manage their social strategies.
We’ll discuss some of the challenges she’s faced and the steps she’s putting in place to address these and continue to grow her agency.
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I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
Karina has worked within B2B marketing for the past 6 years. Whilst job searching in May 2020, she noticed that so many brands were looking for marketing and social media assistance but didn’t have the budgets to hire a marketer full time. That’s when Girl About Social was born.