How Link & Content Relevancy Drive Organic Performance

Links are still one of the most powerful ranking factors in SEO, so why hasn’t our understanding of them changed for 10 years? Most brands still only look at the volume and domain authority (DA) of links, but the data now suggests it’s actually relevancy which is most important.

Simply acquiring hundreds of links of varying quality is no longer guaranteed to send your site to the top of Google.

In fact, we’ve seen many of our clients outrank category-leading competitors by focusing on the relevancy of linking content rather than the sheer number of links. Securing coverage which relates directly to your product is the best way of proving your relevance to Google — and it’s easier than you might think.

To help inform this new, data-driven approach we have built our own technology using IBM Watson’s Natural Language Understanding Tool. This allows us to analyse and understand link profiles en masse, just like a search engine would — we can then spot relevancy gaps and develop campaign and content ideas accordingly.

What you will learn on the webinar:

• Why relevancy is now the #1 factor you should focus on for organic performance
• How you can structure your SEO strategy around relevancy
• The machine learning technology you can use to understand the relevancy of your link profile
• How to secure highly-relevant, linking product coverage
• Recent case studies of this approach driving previously unseen organic performance for retail, travel and finance brands

How to join the conversation:

We will be using polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.