Avoid greenwashing with trustworthy carbon emissions accounting

Recorded on February 8th, 2022

Even businesses with good intentions accidentally greenwash. Learn the common pitfalls & how to avoid them.

By now, most businesses understand that they should reduce their carbon emissions to play their part in fighting climate change and keeping the planet livable for future generations.

Reducing carbon emissions begins with measuring them – because after all, what gets measured gets managed.

But even businesses with the best of climate intentions can accidentally find themselves engaging in greenwashing after they measure their carbon emissions with less-than-comprehensive methods, and therefore only see a fraction of their total carbon footprint.

In this webinar, we explained how carbon emission accounting works, with a focus on highlighting some common emission hotspots and how to avoid the greenwashing trap of unintentionally making inaccurate or false emission claims.

• What is carbon emission accounting and how does it work?
• What are the important factors to consider?
• What is greenwashing when it comes to carbon emission accounting?

Speakers:

• Kristian Rönn, CEO & Co-founder at Normative
• Eline Wajon, Head of Climate Strategy at Normative
• Trine Pondal, Head of Sustainability and Social Responsibility at Flying Tiger Copenhagen
• Cassandra Julin, Head of Global PR at Normative