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About this event
What is this webinar about?
As plans for a Covid-19 vaccine roll-out get under way, what can the infrastructure sector learn from the fraught history of public attitudes to vaccination before and during the pandemic?
Guest speaker from the World Health Organisation’s Uppsala Monitoring Centre (UMC)
Copper meets Bruce Hugman from the World Health Organisation’s Uppsala Monitoring Centre (UMC) – an independent centre for patient safety and scientific research. We will be asking what lessons the infrastructure industry can learn from the many parallel issues arising in preparation for a Covid-19 vaccine.
Bruce will explain some of the challenges facing a vaccine’s path to immunising a population and the key take-aways for other sectors which introduce a major change to a society. This will be followed by a Q&A with webinar attendees chaired by Martin McCrink from Copper.
In a pattern close to that of major public health programmes, the infrastructure sector delivers major projects supported by government policy with the aim of addressing societal issues, protecting a population’s wellbeing and achieving progress against global challenges while balancing impacts, all within a political context. To achieve these aims, regulatory, planning, legal, safety and communications risks need to be addressed before this becomes a reality.
Bruce is not speaking on behalf of the WHO or UMC.
Speaker biography: Bruce Hugman
Bruce has written extensively on healthcare communication, particularly in patient safety, risk communication and crisis management; he has published a dozen or so books (law, sociology, criminal justice, literary criticism, biography) and multiple articles in professional journals and chapters in edited collections. He teaches and lectures in many parts of the world. He has taught English and social studies in schools and universities; worked in criminal justice as a probation officer; held senior communications posts in the public transport sector; and ran his own communications company in the UK for ten years. He lived in Chiang Rai, Thailand for eighteen years, now settled in Oxford.
He has recently spoken and presented on the contemporary threats to science and evidence and on the corrosive threats of fake news. His principal books in the field of healthcare are Expecting the Worst (a crisis management manual for healthcare) and Healthcare Communication, a textbook for all sectors of the field.
