About this event
Marketing can be getting more efficient while your business gets harder to grow. That's not a contradiction, it's the pattern showing up across the industry.
But it doesn't have to be that way.
Most leaders find out the hard way, in a P&L review, not a marketing meeting: CAC keeps rising, customers need more incentive to return, and the brand is quietly losing its ability to command preference and price. This is why we wrote The Empty Brand Effect.
We're changing things up - a shorter session with more focused time on activating the key findings. Join Bradley Foster, author of The Empty Brand Effect, and CULT Co-Founder Chris Kneeland for a session on how to spot the gap, name it internally, and start correcting it.
What we'll cover in 30 minutes:
- highlights from the Empty Brand Effect report
- what to protect, stop, and fund in your next planning cycle
- how to score the state of your brand
You'll leave this 30 minute session with an understanding of the Empty Brand Effect, the risks your brand might be facing, and your next steps as you head into Q4.
Register now and save your spot!
Cult Ideas
Most agencies help brands get noticed. We help brands get chosen.
We build the understanding of why your customers choose you — and turn it into the strategy, experiences, and content that make them stay.
